Market Yourself

"Market yourself" means to show yourself in the best light to potential employers. It is very important that you can show that you are a good fit for a job. Sometimes the person who gets the job may not be the most skilled candidate for that position, but they may have been good at promoting themselves. Here are some tips to help you market yourself.  

Create your "elevator speech."

Think about being in an elevator with a potential employer. You have 30 seconds to market yourself. You want this person to know your job target and why you’re a good fit. Practice your speech with people who can give you feedback. Do they understand what kind of job you’re looking for? Do they understand why you would be good at it?

Example of an elevator speech:
“My name is Jane Doe. I have two years of experience as an office assistant. I also took classes in project management at Whatever College. I have worked in customer service most of my life. I was part of the team that completed the public initiative charter. I'm looking for an administrative support position or any position that can use my administrative and project management skills. Please let me know if I can help you or any of your colleagues on any special projects.”

 Use the Your Elevator Speech (pdf)  to create your own.

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